How Brands are Finding Creative Ways to Market without Pressure to Consumers During Quarantine.

“How brands appear to the world during this pandemic could impact how people see them for years to come, good and bad,” said Lauren Reed, the founder of Reed Public Relations, a firm in Nashville with dining, tourism and fitness clients, among others.

As we are now living at a time where ‘shelter in place’ is needed, brands are finding ways to get creative. Trying to shy away the fears of loosing business, brands are approaching their consumers in a more welcoming way. Brands are taking the time to strategize their pitches and find ways to connect to their fellow customer. While many are terrified not knowing what can happen next during this time, brands find it best be of distraction at this given time. It is said to treat the media and its marketing as it were people you can relate to. These are people that need their mind at ease and know they aren’t pressured to buy'; the idea is to keep the consumer entertained as well as informed in this time of crisis.

Read more at New York Times Style

-Reported by Kayla Rolon